MARS All Zero Oil Compact With An Applicator 10 Gm 06 Tan Non Comedogenic Oil Control Long Lasting Matte Finish Light Weight Minimize Pores Travel Friendly

MARS All Zero Oil Compact With An Applicator 10 Gm 06 Tan Non Comedogenic Oil Control Long Lasting Matte Finish Light Weight Minimize Pores Travel Friendly

Key Features:
- Non comedogenic
- Oil control
- Long lasting matte finish
- Light weight
- Minimize pores
- Travel friendly
For whom:
This compact is ideal for individuals with oily or combination skin who are looking for a long-lasting matte finish without the greasy shine. It is also suitable for those who want to minimize the appearance of pores and maintain a fresh look throughout the day. Pros:
- Non comedogenic formula ensures that it does not clog pores
- Oil control properties keep skin looking fresh and matte
- Long-lasting formula means no need for frequent touch-ups
- Lightweight texture makes it comfortable to wear all day
- Travel-friendly packaging allows for easy touch-ups on the go
Cons:
- May not be suitable for individuals with very dry skin
- Limited shade range may not cater to all skin tones
- Applicator may not be convenient for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of features like oil control, long-lasting wear, and pore minimization, aligning well with market trends.	Kantar
Brand Strength	20	15	Established brand with a reputation for quality and innovation in cosmetics.	Euromonitor
Category Momentum	20	10	Growing demand for oil control compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the compact powder segment.	GfK
Competition	10	6	Facing moderate competition from other established compact powder brands offering similar features.	IRI
Use-case Advantage	5	5	Convenient travel-friendly packaging appeals to on-the-go consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned compact powder with competitive features and pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
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