Mars 12 Shades Back to Basics Eyeshadow Palette 24g ES16 02 Multicolor Matte Finish

Mars 12 Shades Back to Basics Eyeshadow Palette 24g ES16 02 Multicolor Matte Finish

The Mars 12 Shades Back to Basics Eyeshadow Palette is a versatile palette featuring 12 different shades in a mix of multicolor matte finishes. Whether you're going for a natural everyday look or a bold, colorful statement, this palette has you covered.

Key Features: - 12 different shades - Multicolor matte finishes - Versatile for creating a variety of looks - Compact and travel-friendly design - Long-lasting formula

For whom: This eyeshadow palette is perfect for makeup enthusiasts of all levels, from beginners to professionals. The range of colors and finishes allows for endless creativity and experimentation.

Pros: - Wide range of shades for versatility - Matte finish for a modern look - Long-lasting formula - Compact and travel-friendly design

Cons: - Some users may prefer more shimmery shades - Limited to matte finishes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Palette offers versatile shades suitable for Indian skin tones	Vogue
Brand Strength	20	10	Mars brand well-established in Indian cosmetics market	BrandWatch
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar quality palettes	RetailToday
Competition	10	6	Facing moderate competition from local and international brands	BeautyInsider
Use-case Advantage	5	5	Palette suitable for both daily wear and special occasions	Cosmo
Final Market Score	100	66/100 (3.30/5)	Mars 12 Shades Eyeshadow Palette offers a balanced mix of quality, variety, and affordability in the Indian market.

Factor	Rating (out of 5)	Notes
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