March Beauty Color Changing Ph Lip Stainer Adjust Intensity Keep Longer For A Darker Stain Or Vise Versa 6Ml Ideal For Light To Deeply Pigmented Lips Natural

March Beauty Color Changing Ph Lip Stainer Adjust Intensity Keep Longer For A Darker Stain Or Vise Versa 6Ml Ideal For Light To Deeply Pigmented Lips Natural

Key Features: - Color changing formula adapts to your lip's natural pH level for a customized shade - Long-lasting stain that can be layered for a darker or lighter look - Contains 6ml of product, perfect for carrying in your purse or makeup bag - Ideal for all skin tones, from light to deeply pigmented lips

For Whom: This lip stainer is perfect for anyone looking for a natural, long-lasting lip color that can be adjusted to their desired intensity. It is suitable for all skin tones and is ideal for those who prefer a low-maintenance makeup look.

Pros: - Customized color that suits your individual pH level - Long-lasting formula that can be adjusted for a darker or lighter shade - Portable size makes it perfect for on-the-go touch-ups - Suitable for a wide range of skin tones Cons: - Some users may find the color-changing formula unpredictable - May need to reapply throughout the day for desired intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative color-changing formula with long-lasting effect.	Vogue India
Brand Strength	20	15	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition with room for differentiation.	Cosmopolitan India
Use-case Advantage	5	3	Versatile product suitable for various lip shades.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative lip stain with strong brand backing positioned well in the Indian market.

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