Manic Panic Amplified Semi Permanent Hair Colour ENCHANTED FOREST 118 ml

Manic Panic Amplified Semi Permanent Hair Colour ENCHANTED FOREST 118 ml

Manic Panic Amplified Semi Permanent Hair Colour in Enchanted Forest is a vibrant and long-lasting hair dye that provides bold and beautiful results.
Key Features: - Vegan and cruelty-free formula - Lasts up to 6-8 weeks - Fades gradually without brassiness - Conditioning formula that leaves hair soft and smooth
For whom: This hair colour is perfect for those who want to express their individuality and make a statement with their hair. It works best on pre-lightened or bleached hair.
Pros: - Intense colour payoff - Easy to apply at home - Does not contain harsh chemicals like ammonia or parabens
Cons: - May require frequent touch-ups to maintain vibrancy - Can stain clothing and surfaces if not properly handled

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and long-lasting formula meet market expectations.	IndiaRetailing
Brand Strength	20	18	Manic Panic is a well-known brand for alternative hair colors.	Brandwatch
Category Momentum	20	15	Growing demand for vibrant hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium semi-permanent colors.	Euromonitor
Competition	10	8	Facing competition from local and international brands in the segment.	BusinessToday
Use-case Advantage	5	5	Easy to apply at home, suitable for young consumers.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Manic Panic Amplified Semi Permanent Hair Colour in ENCHANTED FOREST is well-positioned in the Indian market for vibrant semi-permanent hair colors.

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