Mamaearth Soothing Waterproof Glossy Finish Liquid Eyeliner With Almond Castor Oil For 10 Hr Long Stay 3 5 Ml Black

Mamaearth Soothing Waterproof Glossy Finish Liquid Eyeliner With Almond Castor Oil For 10 Hr Long Stay 3 5 Ml Black

About Product: Mamaearth Soothing Waterproof Eyeliner is a long-lasting liquid eyeliner that provides a glossy finish. Enriched with almond and castor oil, it is designed to soothe and nourish the sensitive eye area while providing a bold and dramatic look.

Key Features: This eyeliner is waterproof and smudge-proof, ensuring that your eye makeup stays in place all day long. It is also free from harmful chemicals like parabens, SLS, and artificial fragrances, making it safe for sensitive eyes.

For whom: This eyeliner is perfect for anyone who wants a long-lasting and waterproof eyeliner that is also gentle on the eyes. It is suitable for all skin types, including sensitive skin.

Pros: The Mamaearth Soothing Waterproof Eyeliner is easy to apply with its precision brush tip, allowing for a smooth and even application. It provides a bold and intense black color that lasts for up to 10 hours without fading or smudging.

Cons: Some users may find the formula to be a bit drying or difficult to remove, especially if they have sensitive eyes or skin. It may also take some practice to master the application technique for a precise and sharp winged eyeliner look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond and castor oil ingredients align with current consumer preference for natural products.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation in natural cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for waterproof eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting eyeliners in the market.	Kantar
Competition	10	8	Facing moderate competition from established and emerging eyeliner brands.	Forbes
Use-case Advantage	5	5	Long 10-hour stay suitable for all-day wear, meeting consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and natural ingredients drive Mamaearth's eyeliner to a competitive position in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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