Mamaearth Rice Water Shampoo with Rice Water Keratin For Damage Repair 250 ml Reduces Split Ends Prevents Breakage

Mamaearth Rice Water Shampoo with Rice Water Keratin For Damage Repair 250 ml Reduces Split Ends Prevents Breakage

This Mamaearth Rice Water Shampoo is enriched with rice water and keratin, which helps in repairing damaged hair. The natural ingredients work to reduce split ends and prevent breakage, leaving your hair looking healthier and shinier.

Key features of this shampoo include its ability to nourish and strengthen hair from root to tip, as well as its gentle formula that is suitable for all hair types. It is free from harmful chemicals like sulfates, parabens, silicones, and artificial colors, making it a safe and effective choice for your hair care routine.

This shampoo is perfect for anyone dealing with damaged hair due to heat styling, chemical treatments, or environmental factors. It is also ideal for those looking to prevent further damage and keep their hair looking smooth and frizz-free.

Pros: - Repairs damaged hair - Reduces split ends - Prevents breakage - Nourishes and strengthens hair - Suitable for all hair types Cons: - Some may find the scent overpowering - Price may be higher compared to other shampoos on the market

Overall, Mamaearth Rice Water Shampoo with Rice Water Keratin is a great choice for those looking to repair and protect their hair from damage, while also enjoying the benefits of natural ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and keratin combination aligns with current consumer preference for damage repair shampoos.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation for natural and effective products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market.	Nielsen
Competition	10	8	Facing competition from other natural ingredient shampoos with similar claims in the market.	Kantar
Use-case Advantage	5	5	Effective in reducing split ends and preventing breakage, addressing common hair concerns.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective natural ingredients position Mamaearth Rice Water Shampoo well in the Indian market.

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