Mamaearth Moisture Matte Longstay Mini Lipstick with Avocado Oil Vitamin E for 12 Hour Long Stay 08 Pink Tulip 0 7 g

Mamaearth Moisture Matte Longstay Mini Lipstick with Avocado Oil Vitamin E for 12 Hour Long Stay 08 Pink Tulip 0 7 g

This Mamaearth Moisture Matte Longstay Mini Lipstick is a long-lasting lipstick infused with avocado oil and Vitamin E, providing moisture and nourishment to your lips while giving a matte finish.

Key Features: - Infused with avocado oil and Vitamin E - Matte finish - Long-lasting for up to 12 hours - Mini size for on-the-go application

For whom: This lipstick is perfect for anyone looking for a long-lasting, matte lipstick that also provides moisture and nourishment to the lips. It is ideal for those with dry or chapped lips who want a comfortable formula that won't dry out their lips.

Pros: - Long-lasting formula - Moisturizing ingredients - Matte finish - Convenient mini size for travel

Cons: - May need touch-ups throughout the day for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Avocado oil and Vitamin E align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation in natural cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar longstay lipsticks in the market.	Kantar
Competition	10	0	Intense competition in the lipstick market with many players offering similar products.	Nielsen
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	GfK
Final Market Score	100	66/100 (3.30/5)	Mamaearth's Moisture Matte Longstay Mini Lipstick offers a competitive option in the Indian lipstick market.

Factor	Rating (out of 5)	Notes
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