Mamaearth Hydra Glow Illuminating Drops With Vitamin C Hyaluronic Acid 15Ml All Skin Type Multi Purpose Primer Drops Light Moisturizes Skin Gives Non Greasy Dewy Finish

Mamaearth Hydra Glow Illuminating Drops With Vitamin C Hyaluronic Acid 15Ml All Skin Type Multi Purpose Primer Drops Light Moisturizes Skin Gives Non Greasy Dewy Finish

About Product: Mamaearth Hydra Glow Illuminating Drops are a multi-purpose primer that is suitable for all skin types. Enriched with Vitamin C and Hyaluronic Acid, these drops help to moisturize and illuminate the skin, giving a non-greasy dewy finish.

Key Features: - Contains Vitamin C and Hyaluronic Acid - Moisturizes the skin without leaving a greasy residue - Gives a dewy finish to the skin - Can be used as a primer before makeup application

For whom: These illuminating drops are suitable for all skin types and can be used by anyone looking to add radiance and hydration to their skin.

Pros: - Provides hydration and illumination to the skin - Non-greasy formula - Can be used as a primer before applying makeup

Cons: - May not be suitable for those with very oily skin as it could be too moisturizing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Vitamin C and Hyaluronic Acid, popular ingredients in primers.	Vogue
Brand Strength	20	18	Mamaearth is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for illuminating primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar illuminating primers in India.	Elle
Competition	10	8	Facing competition from other popular illuminating primer brands in India.	Femina
Use-case Advantage	5	5	Multi-purpose primer suitable for all skin types, offering versatility.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Mamaearth Hydra Glow Illuminating Drops positioned well in growing Indian illuminating primer market.

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