Mamaearth Glow Oil Control Matte Compact Spf 30 With Vitamin C Turmeric For 2X Instant Glow For Normal Skin 9 G Ivory Glow Brown

Mamaearth Glow Oil Control Matte Compact Spf 30 With Vitamin C Turmeric For 2X Instant Glow For Normal Skin 9 G Ivory Glow Brown

- The Mamaearth Glow Oil Control Matte Compact is a lightweight, non-greasy compact powder that helps control oil and shine on the skin while providing a matte finish. It contains SPF 30 to protect the skin from sun damage and is enriched with Vitamin C and Turmeric for added skincare benefits.

- Key features of this compact include its ability to provide 2X instant glow, making the skin look radiant and healthy. It comes in the shade Ivory Glow Brown, which is suitable for normal skin tones. The compact also helps blur imperfections and even out skin tone for a flawless finish.

- This product is ideal for those with normal skin who want a lightweight, matte compact that provides oil control and sun protection. It is suitable for everyday use and can be easily carried in a purse or makeup bag for touch-ups throughout the day.

- Pros of the Mamaearth Glow Oil Control Matte Compact include its oil-controlling properties, SPF protection, and skin-loving ingredients like Vitamin C and Turmeric. It also provides a natural-looking glow and helps set makeup in place. However, some cons may include limited shade range and potential for flashback in flash photography.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF 30, Vitamin C, and Turmeric for added skin benefits.	Vogue India
Brand Strength	20	15	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands.	Beauty Insider
Use-case Advantage	5	5	Addresses the need for oil control and instant glow in normal skin types.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned compact powder with added skin benefits.

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