Mamaearth Feather Light Liquid Matte Lipstick with Coconut Vitamin E for 16 Hour Long Stay Weightless Non Drying 01 Nude Rose 3 5 ml

Mamaearth Feather Light Liquid Matte Lipstick with Coconut Vitamin E for 16 Hour Long Stay Weightless Non Drying 01 Nude Rose 3 5 ml

Mamaearth Feather Light Liquid Matte Lipstick is a long-lasting, weightless formula that provides a comfortable wear for up to 16 hours. Enriched with coconut and Vitamin E, it nourishes and hydrates the lips while delivering a beautiful matte finish.

Key features of this lipstick include its lightweight feel, high pigmentation, long-lasting formula, and non-drying finish. It is also free from harmful chemicals like parabens, sulfates, silicones, and artificial colors, making it safe for daily use.

This lipstick is perfect for anyone looking for a comfortable, long-wearing lip color that also provides hydration and nourishment. It is suitable for all skin types and ideal for those who prefer a matte finish without the dryness.

Pros:
- Long-lasting formula for up to 16 hours of wear
- Nourishing ingredients like coconut and Vitamin E
- Weightless feel on the lips
- High pigmentation for intense color
- Free from harmful chemicals

Cons:
- Some users may prefer a more glossy finish
- Limited shade range available
- May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and Vitamin E ingredients align with current consumer preferences for natural cosmetics.	Euromonitor
Brand Strength	20	15	Mamaearth's reputation for natural and quality beauty products.	Brandwatch
Category Momentum	20	10	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks in the market.	Retail360
Competition	10	9	Facing competition from established brands offering similar long-lasting lipsticks.	Vogue
Use-case Advantage	5	2	Long-lasting formula suitable for all-day wear.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Mamaearth's Nude Rose lipstick offers a competitive option in the growing long-lasting lipstick segment in India.

Factor	Rating (out of 5)	Notes
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