Mamaearth Creamy Matte Long Stay Lipstick with Murumuru Butter and Vitamin E for 8 Hour Long Stay Flakeproof Non Drying Intense Color Payoff 4 2g Rose Nude

Mamaearth Creamy Matte Long Stay Lipstick with Murumuru Butter and Vitamin E for 8 Hour Long Stay Flakeproof Non Drying Intense Color Payoff 4 2g Rose Nude

Mamaearth Creamy Matte Long Stay Lipstick is a highly pigmented lipstick that offers intense color payoff and a lasting matte finish. It is enriched with Murumuru butter and Vitamin E, which help keep the lips hydrated and nourished throughout the day. The formula is designed to stay put for up to 8 hours without flaking or drying out the lips.
Key Features: 1. Long-lasting matte finish 2. Highly pigmented for intense color payoff 3. Enriched with Murumuru butter and Vitamin E for hydration 4. Flakeproof formula that stays put for up to 8 hours 5. Non-drying formula that keeps lips nourished
This lipstick is suitable for anyone who wants a long-lasting matte lipstick that won't dry out their lips. It is perfect for those who want intense color payoff and a comfortable wear all day long.
Pros: - Long-lasting formula - Intense color payoff - Hydrating ingredients - Flakeproof - Comfortable wear Cons: - Some may find the matte finish too drying - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Murumuru butter and Vitamin E align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Mamaearth's reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	10	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks in the market.	Kantar
Competition	10	6	Facing strong competition from established brands offering similar long-lasting lipsticks.	Nielsen
Use-case Advantage	5	5	8-hour long stay and non-drying formula meet consumer needs for convenience and comfort.	GfK
Final Market Score	100	66/100 (3.30/5)	Mamaearth's Creamy Matte Long Stay Lipstick is well-positioned in the Indian market with its natural ingredients and competitive pricing.

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