Makeup Revolution IRL Filter Finish Concealer C3 Full coverage Breathable and lightweight Blends effortlessly Soft matte finish Crease proof sweat proof waterproof 6gm

Makeup Revolution IRL Filter Finish Concealer C3 Full coverage Breathable and lightweight Blends effortlessly Soft matte finish Crease proof sweat proof waterproof 6gm

The Makeup Revolution IRL Filter Finish Concealer in shade C3 is a full coverage concealer that provides a breathable and lightweight formula. It blends effortlessly into the skin, leaving a soft matte finish that is crease-proof, sweat-proof, and waterproof.

Key Features: - Full coverage - Breathable and lightweight - Blends effortlessly - Soft matte finish - Crease-proof - Sweat-proof - Waterproof - 6gm size

This concealer is suitable for anyone looking for a long-lasting, full coverage concealer that provides a natural finish. It is perfect for those with oily or combination skin, as it is designed to control excess oil and keep makeup in place all day.

Pros: - Full coverage - Lightweight - Long-lasting - Water-resistant - Blends easily - Controls oil Cons: - Limited shade range - May settle into fine lines for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Full coverage, crease-proof, and waterproof are key for Indian consumers	Elle
Brand Strength	20	10	Makeup Revolution known for quality and affordability	Vogue
Category Momentum	20	15	Growing demand for concealers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Femina
Competition	10	6	Facing competition from established and emerging brands in the concealer segment	Cosmopolitan
Use-case Advantage	5	5	Breathable and lightweight formula suitable for daily wear	Grazia
Final Market Score	100	66/100 (3.30/5)	Competitively priced concealer with full coverage and long-lasting formula.

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