Mamaearth Micellar Gentle Makeup Remover Wipes 30Nos Gentle on Skin Soothes Skin Removes Waterproof Makeup For Eyes and Lips No Alcohol No Fragrance Dermatologically Ophthalmologically Tested

Mamaearth Micellar Gentle Makeup Remover Wipes 30Nos Gentle on Skin Soothes Skin Removes Waterproof Makeup For Eyes and Lips No Alcohol No Fragrance Dermatologically Ophthalmologically Tested

About Product: Mamaearth Micellar Gentle Makeup Remover Wipes are specially designed to effectively remove makeup without causing any irritation to the skin. These wipes are gentle, soothing, and do not contain alcohol or fragrance, making them suitable for all skin types. They are dermatologically and ophthalmologically tested, ensuring safety and effectiveness.

Key Features: - Removes waterproof makeup for eyes and lips. - Gentle on the skin and does not cause any irritation. - Soothes the skin while effectively removing makeup. - Alcohol-free and fragrance-free formula. - Dermatologically and ophthalmologically tested for safety.

For whom: These makeup remover wipes are suitable for anyone who wears makeup and wants a gentle yet effective way to remove it. They are especially beneficial for those with sensitive skin or anyone looking for a gentle makeup remover option.

Pros: - Removes waterproof makeup easily. - Gentle and soothing on the skin. - Alcohol and fragrance-free formula. - Dermatologically and ophthalmologically tested for safety. - Suitable for all skin types.

Cons: - May require multiple wipes to remove stubborn makeup. - Packaging could be more eco-friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micellar technology and dermatologically tested formula align well with Indian consumers' preference for gentle skincare products.	Vogue India
Brand Strength	20	18	Mamaearth's strong brand reputation for natural and gentle skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar makeup remover wipes in the Indian market.	Business Standard
Competition	10	8	Facing competition from established and emerging brands offering similar makeup cleansing wipes in India.	Hindustan Times
Use-case Advantage	5	5	Addresses the need for effective makeup removal, especially for waterproof makeup, without causing skin irritation.	Elle India
Final Market Score	100	76/100 (3.80/5)	Mamaearth Micellar Gentle Makeup Remover Wipes positioned well in the Indian market with strong brand reputation and suitable features for consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—