MALIAO Magic Perfecting Base Face Primer 24 H Matte Finish Oil Free 45 g

MALIAO Magic Perfecting Base Face Primer 24 H Matte Finish Oil Free 45 g

MALIAO Magic Perfecting Base Face Primer is a lightweight and oil-free primer that helps create a smooth canvas for makeup application.

Key Features: - Provides a matte finish that helps control shine throughout the day - Helps blur imperfections and minimize the appearance of pores - Extends the wear of makeup for up to 24 hours

For whom: This primer is suitable for all skin types, especially for those with oily or combination skin looking to control shine and create a long-lasting makeup look.

Pros: - Lightweight formula that glides on smoothly - Helps makeup stay put for long hours - Minimizes the look of pores and imperfections

Cons: - May not work as effectively for those with very dry skin - Some users may find the matte finish a bit too drying for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and oil-free align with current market trends.	Vogue
Brand Strength	20	18	Maliao established as a reliable brand in Indian cosmetics.	BrandWatch
Category Momentum	20	15	Primers category growing steadily in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar primers in India.	RetailToday
Competition	10	8	Facing moderate competition from established and new brands.	CosmeticsDigest
Use-case Advantage	5	5	Addresses common skin concerns in Indian climate.	BeautyNow
Final Market Score	100	76/100 (3.80/5)	Well-positioned primer with strong brand backing in growing Indian market.

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