Anastasia Beverly Hills Lipgloss Dusty Rose

Anastasia Beverly Hills Lipgloss Dusty Rose

The Anastasia Beverly Hills Lip Gloss in Dusty Rose is a high-shine lip gloss that provides a glossy finish and rich color payoff. Formulated with moisturizing ingredients, this lip gloss glides on smoothly and feels comfortable on the lips.

Key Features:
- High-shine finish
- Rich color payoff
- Moisturizing formula
- Smooth application
For whom:
This lip gloss is perfect for anyone looking to add a pop of color and shine to their lips. It is great for everyday wear or for special occasions when you want to make a statement.

Pros:
- Long-lasting color
- Comfortable to wear
- Moisturizing formula
- Easy to apply
Cons:
- May need to reapply throughout the day
- Some may find the color to be too bold for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dusty Rose shade is popular among Indian consumers.	Elle
Brand Strength	20	18	Anastasia Beverly Hills is a highly regarded brand in India.	Vogue
Category Momentum	20	15	Lip glosses trending in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Femina
Competition	10	5	Facing moderate competition from local and international brands.	Cosmopolitan
Use-case Advantage	5	3	Long-lasting formula suitable for daily wear.	Grazia
Final Market Score	100	76/100 (3.80/5)	Anastasia Beverly Hills Lip Gloss in Dusty Rose is well-positioned in the Indian lip gloss market.

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