Lamel Oh my Clear Complexion Concealer 404 Honey Creamy formula Instantly conceals imperfections Sweat and water resistant Smooth natural finish 7ml

Lamel Oh my Clear Complexion Concealer 404 Honey Creamy formula Instantly conceals imperfections Sweat and water resistant Smooth natural finish 7ml

Key Features: - Creamy formula - Instantly conceals imperfections - Sweat and water resistant - Smooth natural finish - Contains 7ml of product
For whom: This concealer is ideal for those looking to achieve a clear complexion with a natural finish. It is suitable for all skin types and can be used to cover up imperfections such as blemishes, dark circles, and redness.
Pros: - Provides excellent coverage - Long-lasting formula - Resistant to sweat and water - Gives a smooth and natural finish
Cons: - Limited shade range - May require touch-ups throughout the day - Some users may find the formula too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy formula, sweat and water-resistant, and natural finish align well with Indian consumer preferences	Vogue India
Brand Strength	20	18	Lamel Oh my brand well-recognized and trusted in Indian market	Brandwatch
Category Momentum	20	15	Concealer category growing due to increasing demand for makeup products in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar concealers in the Indian market	Retail Today
Competition	10	8	Facing moderate competition from other established concealer brands in India	Cosmopolitan India
Use-case Advantage	5	5	Instantly conceals imperfections, meeting the quick-fix needs of Indian consumers	Elle India
Final Market Score	100	76/100 (3.80/5)	Lamel Oh my Clear Complexion Concealer 404 Honey Creamy formula is well-positioned in the growing Indian concealer market.

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