Lakme Absolute Skin Dew Primer 28gm

Lakme Absolute Skin Dew Primer 28gm

About Product: The Lakme Absolute Skin Dew Primer is a lightweight and hydrating primer that helps to prep your skin before makeup application. It is designed to create a smooth base for your foundation and extend the wear of your makeup throughout the day.

Key Features: - Lightweight and hydrating formula - Helps to create a smooth base for makeup - Extends the wear of makeup - Contains skin-loving ingredients like Vitamin E - Suitable for all skin types

For whom: This primer is suitable for anyone looking to create a flawless makeup base and extend the wear of their makeup. It is suitable for all skin types, including dry, oily, and combination skin.

Pros: - Lightweight and hydrating formula - Extends the wear of makeup - Contains skin-loving ingredients - Suitable for all skin types Cons: - Some users may find the packaging difficult to use

Overall, the Lakme Absolute Skin Dew Primer is a great option for those looking to create a smooth base for their makeup while also providing additional hydration to the skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of the primer align well with Indian consumer preferences	Vogue
Brand Strength	20	15	Lakme a trusted brand in Indian beauty market	Brand Equity
Category Momentum	20	10	Primers category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers in India	Retail Today
Competition	10	6	Facing moderate competition from other popular primer brands in India	Elle
Use-case Advantage	5	5	Offers unique benefits for Indian skin types and weather conditions	Femina
Final Market Score	100	66/100 (3.30/5)	Lakme Absolute Skin Dew Primer 28gm holds a strong position in the competitive Indian primer market.

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