Lakme Absolute Explore Eye Paint Champagne Rain

Lakme Absolute Explore Eye Paint Champagne Rain

The Lakme Absolute Explore Eye Paint in Champagne Rain is a versatile eye makeup product that can be used as eyeliner, eyeshadow, or even a highlighter.

Key Features:
- Long-lasting formula
- Waterproof and smudge-proof
- Can be used wet or dry for different effects

For whom:
This eye paint is perfect for makeup enthusiasts who enjoy experimenting with different looks and want a product that is easy to use and lasts all day.

Pros:
- Versatile product that can be used in multiple ways
- Beautiful champagne shade that complements all skin tones
- Easy to apply with a brush or fingers

Cons:
- May require setting spray for longer wear
- Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Champagne Rain shade aligns with current market trends	Vogue
Brand Strength	20	18	Lakme Absolute well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in market	Retail Today
Competition	10	5	Facing strong competition from Maybelline and Colorbar	Cosmopolitan
Use-case Advantage	5	3	Versatile shade suitable for day and night looks	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme Absolute Explore Eye Paint Champagne Rain is well-positioned in the competitive Indian eyeshadow market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—