Lakme 9to5 Hya Matte Liquid Concealer Beige 2ml

Lakme 9to5 Hya Matte Liquid Concealer Beige 2ml

The Lakme 9to5 Hya Matte Liquid Concealer in Beige shade is a versatile beauty product designed to help you achieve flawless looking skin.

Key Features: This liquid concealer has a matte finish that helps to cover up imperfections, dark spots, and blemishes for a natural look. Its lightweight formula blends easily into the skin for a seamless finish.

For whom: This concealer is suitable for all skin types and can be used by anyone looking to achieve a flawless base for their makeup.

Pros: The Lakme 9to5 Hya Matte Liquid Concealer is long-lasting and provides full coverage that can last throughout the day. It has a wide shade range to suit different skin tones.

Cons: Some users may find the formula to be slightly drying, so it is recommended to moisturize the skin properly before applying the concealer.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches market trends for matte finish concealers.	Vogue India
Brand Strength	20	18	Lakme's strong brand presence and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	10	Facing moderate competition from similar brands.	Cosmopolitan India
Use-case Advantage	5	3	Versatile usage suitable for daily wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lakme 9to5 Hya Matte Liquid Concealer is well-positioned in the growing Indian market for concealers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—