Lakm Eyeconic Kajal and Curling Mascara

Lakm Eyeconic Kajal and Curling Mascara

The Lakme Eyeconic Kajal and Curling Mascara is a two-in-one makeup product that helps you achieve perfectly defined eyes with just one product.

Key features of this product include a long-lasting and smudge-proof kajal that glides on smoothly and a curling mascara that adds volume and length to your lashes.

This product is perfect for those who want to create a bold eye look with minimal effort. Whether you're a makeup beginner or a beauty enthusiast, the Lakme Eyeconic Kajal and Curling Mascara is a must-have in your makeup bag.

Pros of this product include its dual functionality, easy application, and affordability. It is also suitable for all skin types and eye shapes.

Cons of this product may include the need for touch-ups throughout the day, especially if you have oily eyelids. It may also not be suitable for those with sensitive eyes or allergies to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a combination of kajal and mascara, meeting consumer needs for convenience.	Retail360
Brand Strength	20	18	Lakmé is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	8	Facing competition from both local and international brands offering similar products.	BeautyInsider
Use-case Advantage	5	5	Versatile product suitable for both daily wear and special occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Lakmé Eyeconic Kajal and Curling Mascara offers a strong value proposition in the Indian kajal & kohls segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—