Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml

Lakm Absolute Matte Melt Liquid Lip Color Mocha Shot 6 ml

- This Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is a highly pigmented liquid lipstick that promises a matte finish.

- Key features of this product include its long-lasting formula, intense color payoff, and comfortable matte finish.

- This product is perfect for anyone looking for a bold lip color that stays put all day and doesn't dry out the lips.

- Pros: The intense pigmentation means you only need a small amount for full coverage. The matte finish is on trend and flattering on all skin tones.

- Cons: Some may find the texture a bit drying, so it's important to prep the lips with a moisturizing balm before application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mocha Shot shade and matte finish align with current consumer preferences.	Vogue
Brand Strength	20	18	Lakme's strong brand presence and reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from Maybelline and Colorbar in the liquid lipstick segment.	Cosmopolitan
Use-case Advantage	5	3	Long-lasting formula suitable for daily wear.	Elle
Final Market Score	100	76/100 (3.80/5)	Lakme Absolute Matte Melt Liquid Lip Color in Mocha Shot is well-positioned in the Indian market with a strong brand and product fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—