L Oreal Paris Infallible Lasting Primer 30 g

L Oreal Paris Infallible Lasting Primer 30 g

About Product: The L'Oreal Paris Infallible Lasting Primer is a lightweight and hydrating primer that helps to prolong the wear of your makeup throughout the day. It is formulated to smooth the skin's surface and minimize the appearance of pores, creating a perfect canvas for your foundation.

Key Features: - Lightweight formula - Hydrating - Helps to prolong makeup wear - Smooths skin's surface - Minimizes the appearance of pores

For whom: This primer is ideal for those looking to extend the longevity of their makeup and create a flawless base for foundation. It is suitable for all skin types, including oily, dry, and combination skin.

Pros: - Keeps makeup in place for long hours - Helps to blur imperfections - Gives the skin a smooth finish - Suitable for all skin types

Cons: - Some users may find the formula too hydrating for oily skin types - May not fully fill in larger pores

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Primer with hydrating and long-lasting formula is highly sought after in India.	BeautyToday
Brand Strength	20	18	L'Oreal Paris is a well-established brand in India.	Brandwatch
Category Momentum	20	15	Primers category growing steadily in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar primers in the market.	RetailInsider
Competition	10	8	Facing moderate competition from other popular primer brands in India.	CosmeticsDigest
Use-case Advantage	5	5	Addresses the need for long-lasting makeup in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the primer segment with good brand strength and feature fit.

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