L A GIRL Lipliner Eternal Pink Matte

L A GIRL Lipliner Eternal Pink Matte

- The L A GIRL Lipliner in Eternal Pink Matte is a highly pigmented lip liner pencil that is perfect for defining and shaping your lips before applying lipstick.

- Key Features: - Rich, creamy formula that glides on smoothly - Long-lasting and smudge-proof - Matte finish for a bold and defined look

- For those who love a bold lip look and want a lip liner that will stay put all day, the L A GIRL Lipliner in Eternal Pink Matte is a go-to product.

- Pros: - Highly pigmented - Easy to apply - Affordable price point - Cons: - Some may find the matte finish to be drying

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The matte finish and eternal pink shade align well with current consumer preferences in India.	Vogue
Brand Strength	20	18	L A GIRL is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Lip liners are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Faces moderate competition from both domestic and international brands in the Indian lip liner market.	Cosmopolitan
Use-case Advantage	5	5	Offers long-lasting wear and precise application, meeting key consumer needs.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'L A GIRL Lipliner Eternal Pink Matte' well in the competitive Indian lip liner market.

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