Kiss Beauty Sky High Ultra Volume Volumizing Mascara For Bold And Dramatic Lashes Long lasting Waterproof And Smudge proof Formula For Stunning Eye Makeup Looks

Kiss Beauty Sky High Ultra Volume Volumizing Mascara For Bold And Dramatic Lashes Long lasting Waterproof And Smudge proof Formula For Stunning Eye Makeup Looks

Key Features: - Sky-high ultra volume for bold and dramatic lashes - Long-lasting waterproof formula - Smudge-proof for all-day wear - Provides stunning eye makeup looks

For whom: This mascara is perfect for anyone looking to make a statement with their lashes. Whether you want to amp up your everyday look or create a show-stopping look for a special occasion, this mascara is for you.

Pros: - Creates sky-high volume for a striking look - Waterproof formula ensures long-lasting wear - Smudge-proof formula keeps your makeup looking fresh all day

Cons: - May be difficult to remove due to its waterproof formula - Some users may find the brush size to be too large

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and smudge-proof formula aligns with Indian consumer preferences.	Kantar
Brand Strength	20	18	Kiss Beauty known for quality and innovation in cosmetics.	Euromonitor
Category Momentum	20	15	High demand for volumizing mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	GfK
Competition	10	0	Intense competition in the volumizing mascara segment.	IRI
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong brand and features position this mascara well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—