Jovees Herbal Kajal Intense Deep Black Waterproof Smudge proof With Matte Finish Stay 24 Hours Long Lasting Enriched With Amla Bahera Neem Oil Ext Almond Oil Camphor 3gm Pack of 2

Jovees Herbal Kajal Intense Deep Black Waterproof Smudge proof With Matte Finish Stay 24 Hours Long Lasting Enriched With Amla Bahera Neem Oil Ext Almond Oil Camphor 3gm Pack of 2

Jovees Herbal Kajal is a deep black, waterproof and smudge-proof kajal with a matte finish that stays put for 24 hours. Enriched with ingredients like Amla, Bahera, Neem Oil, Almond Oil, and Camphor, this kajal is perfect for those who want a long-lasting intense black look.

Key features of this kajal include its intense pigmentation, water-resistant formula, and matte finish that lasts all day without smudging. The ingredients used in this kajal also help to nourish and protect the delicate skin around the eyes.

This kajal is suitable for anyone who wants a deep black kajal that stays put all day without fading or smudging. It is perfect for those who want to achieve a bold eye makeup look that lasts throughout the day and night.

Pros: - Intense pigmentation - Water-resistant and smudge-proof - Long-lasting matte finish - Enriched with nourishing oils Cons: - Some users may find it difficult to remove completely

Overall, Jovees Herbal Kajal is a great option for those who want a reliable and long-lasting kajal that delivers intense black color with a matte finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in herbal ingredients with long-lasting formula.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for herbal cosmetics in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	8	Facing competition from both local and international brands.	Economic Times
Use-case Advantage	5	5	Versatile kajal suitable for daily wear and special occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned herbal kajal with strong brand and feature fit.

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