INSIGHT Stay Real Lash Mascara Transparent Clear Gel Formula Natural Look Sweatproof For Brows and Eyelashes For All Skin Types 10 g

INSIGHT Stay Real Lash Mascara Transparent Clear Gel Formula Natural Look Sweatproof For Brows and Eyelashes For All Skin Types 10 g

**Key Features:** - Transparent clear gel formula - Natural look - Sweatproof - Suitable for brows and eyelashes - Suitable for all skin types - 10 g size

**For whom:** This Stay Real Lash Mascara is perfect for anyone looking for a natural, sweatproof option to enhance their brows and eyelashes. It is suitable for all skin types, making it versatile for a wide range of users.

**Pros:** - Clear gel formula for a natural look - Sweatproof, perfect for all-day wear - Suitable for both brows and eyelashes - Versatile for all skin types

**Cons:** - May need to apply multiple coats for a more dramatic look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Clear gel formula and sweatproof features align well with current market trends.	Euromonitor
Brand Strength	20	10	Brand is relatively new in the market with limited recognition.	Brandwatch
Category Momentum	20	15	Growing demand for natural look mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	6	Facing strong competition from established brands offering similar features.	BeautyInsider
Use-case Advantage	5	5	Addresses the need for a natural and sweatproof mascara option.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned natural look mascara with room for brand growth.

Factor	Rating (out of 5)	Notes
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