Iba Must Have Makeup Setting Spray 100ml Keeps Makeup Intact Long Lasting Dewy Finish Makeup Fixer Spray for Face Enriched with Hyaluronic Acid Coconut Water Chamomile Extract Alcohol Free Halal Certified Vegan

Iba Must Have Makeup Setting Spray 100ml Keeps Makeup Intact Long Lasting Dewy Finish Makeup Fixer Spray for Face Enriched with Hyaluronic Acid Coconut Water Chamomile Extract Alcohol Free Halal Certified Vegan

Key Features: - Enriched with Hyaluronic Acid, Coconut Water, and Chamomile Extract to hydrate and soothe the skin - Alcohol-free formula is gentle on all skin types - Halal certified and vegan, making it suitable for a wide range of users - Keeps makeup intact for long-lasting wear - Creates a dewy finish for a healthy glow
For whom: Ideal for anyone looking for a makeup setting spray that not only keeps their makeup in place all day but also provides skincare benefits. Suitable for all skin types, including sensitive skin.
Pros: - Hydrates and soothes the skin - Long-lasting wear - Alcohol-free and gentle on the skin - Halal certified and vegan - Create a dewy finish for a healthy glow
Cons: - Some may prefer a matte finish instead of a dewy finish - May not be as effective for very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like hyaluronic acid and coconut water align with current consumer preferences for skincare benefits in makeup.	Vogue India
Brand Strength	20	10	Iba Halal is a recognized brand in the Indian market for vegan cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for vegan and halal beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan makeup setting sprays in India.	Elle India
Competition	10	6	Facing competition from other established vegan makeup setting spray brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Long-lasting dewy finish appeals to Indian consumers looking for makeup that lasts all day.	Femina
Final Market Score	100	66/100 (3.30/5)	Iba Halal Certified Vegan Makeup Setting Spray holds a strong position in the growing Indian market for vegan beauty products.

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