House Of Makeup Matte Liquid Lipstick MINIS with Hyaluronic Acid Vitamin E Long Lasting Smudgeproof Non cakey Non drying 2 ml Apricot Whip

House Of Makeup Matte Liquid Lipstick MINIS with Hyaluronic Acid Vitamin E Long Lasting Smudgeproof Non cakey Non drying 2 ml Apricot Whip

These House Of Makeup Matte Liquid Lipstick MINIS are perfect for on-the-go touch-ups or for trying out different shades. With hyaluronic acid and vitamin E, these lipsticks are not only long-lasting, but also nourishing for your lips.

Key features of these lipsticks include their smudgeproof formula, which ensures that your lip color stays in place all day. They are also non-cakey and non-drying, giving you a comfortable wear without any flaking or discomfort.

These Matte Liquid Lipstick MINIS are great for anyone who loves a matte lip look but wants something that won't dry out their lips. They are also perfect for those who are always on the go and need a travel-friendly option for touch-ups throughout the day.

Pros: - Long-lasting formula - Nourishing ingredients like hyaluronic acid and vitamin E - Smudgeproof and non-cakey Cons: - Some users may prefer a glossy finish over matte - Limited shade range in the MINIS version

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic Acid and Vitamin E are popular skincare ingredients in India.	Elle
Brand Strength	20	18	House Of Makeup known for quality and innovative products.	Vogue
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a set of high-quality minis.	Femina
Competition	10	0	Intense competition in the Indian lipstick market.	Cosmopolitan
Use-case Advantage	5	3	Convenient size for travel and variety in shades.	Grazia
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced lipstick set catering to diverse needs.

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