HipHop Instant MakeUp Remover Wipes Pack of 2 Micellar Water with Witch Hazel Aloe Vera Extracts for Cleansing Moisturising Skin 30 Wipes Each

HipHop Instant MakeUp Remover Wipes Pack of 2 Micellar Water with Witch Hazel Aloe Vera Extracts for Cleansing Moisturising Skin 30 Wipes Each

HipHop Instant MakeUp Remover Wipes are a convenient and effective way to remove makeup and cleanse your skin. These wipes come in a pack of 2, with each pack containing 30 wipes. The formula is infused with Micellar Water, Witch Hazel, and Aloe Vera extracts, making it gentle on the skin while effectively removing makeup and impurities.

Key Features: - Pack of 2 with 30 wipes each - Infused with Micellar Water, Witch Hazel, and Aloe Vera extracts - Cleanses and moisturizes the skin - Removes makeup and impurities effectively - Gentle on the skin

For whom: These makeup remover wipes are suitable for all skin types, making them perfect for anyone looking for a quick and convenient way to remove makeup and cleanse their skin.

Pros: - Convenient and easy to use - Gentle formula suitable for all skin types - Removes makeup and impurities effectively - Moisturizes the skin while cleansing

Cons: - May not be as effective for heavy or waterproof makeup - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Inclusion of Witch Hazel and Aloe Vera extracts aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare segment.	Brandwatch
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar makeup wipes in the market.	Kantar
Competition	10	10	Facing moderate competition from established and emerging makeup wipe brands.	Nielsen
Use-case Advantage	5	5	Offers dual benefits of cleansing and moisturizing, catering to busy consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned makeup wipes with natural extracts, catering to growing demand in India.

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