Forever52 Sensational Lip Sand Nude 001 Long lasting Smudge proof Matte Liquid Lipstick

Forever52 Sensational Lip Sand Nude 001 Long lasting Smudge proof Matte Liquid Lipstick

Key Features: - Highly pigmented formula for intense color payoff - Long-lasting and smudge-proof for all-day wear - Matte finish for a trendy and sophisticated look - Lightweight and comfortable on the lips
For whom: This lipstick is perfect for anyone looking for a long-lasting, matte liquid lipstick that won't budge throughout the day. It is great for everyday wear or special occasions when you want your lip color to stay put.
Pros: - Intense color payoff with just one swipe - No need for constant touch-ups throughout the day - Comfortable on the lips and not drying like some matte lipsticks - Wide range of shades to choose from
Cons: - May feel slightly drying on very dry lips without proper hydration - Can be difficult to remove completely at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers long-lasting and smudge-proof features, aligning well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Forever52 has established a strong presence and reputation in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other brands offering similar long-lasting liquid lipsticks.	Elle
Use-case Advantage	5	5	Addresses the need for a long-lasting and matte finish lipstick for daily wear.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Forever52 Sensational Lip Sand Nude 001 well in the growing Indian lipstick market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—