FASHION COLOUR Intense Revolving Kajal High Impact Intense Color In 1 Stroke 12 Hr Long Stay Matte Mettalic Finish Soft Texture Waterproof Smudgeproof Kajal Grey

FASHION COLOUR Intense Revolving Kajal High Impact Intense Color In 1 Stroke 12 Hr Long Stay Matte Mettalic Finish Soft Texture Waterproof Smudgeproof Kajal Grey

Key Features: - Intense color in one stroke - 12-hour long stay - Matte metallic finish - Soft texture - Waterproof - Smudgeproof

For whom: This intense revolving kajal is perfect for anyone who wants high impact, long-lasting color with a matte metallic finish. Its soft texture makes it easy to apply, and its waterproof and smudgeproof formula ensures all-day wear.

Pros: - Intense color payoff - Long-lasting formula - Matte metallic finish adds a unique touch to any look - Soft texture glides on smoothly - Waterproof and smudgeproof, perfect for all-day wear

Cons: - Some users may prefer a more traditional kajal formula - Matte metallic finish may not be for everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product specifications align well with the preferences of Indian consumers for intense, long-lasting kajal.	Grazia, Cosmopolitan
Brand Strength	20	10	Established brand with loyal customer base in the cosmetics industry.	Femina, Elle
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced compared to similar high-end kajal products in the market.	Harper's Bazaar, India Today
Competition	10	6	Facing moderate competition from other established kajal brands with similar features.	Grazia, Elle
Use-case Advantage	5	5	Offers a versatile application for both everyday wear and special occasions.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Fashion Colour Intense Revolving Kajal offers a competitive option in the high-impact kajal segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—