FASHION COLOUR Big Eye All Day Long Waterproof Mascara Smudge Proof Curling Mascara For Eye Makeup Volumising Lengthening Mascara for Eyes Longwear Blue 8ml

FASHION COLOUR Big Eye All Day Long Waterproof Mascara Smudge Proof Curling Mascara For Eye Makeup Volumising Lengthening Mascara for Eyes Longwear Blue 8ml

This Fashion Colour Big Eye All Day Long Waterproof Mascara is a must-have for all makeup enthusiasts. The smudge-proof formula ensures that your eye makeup stays in place all day long.

Key Features:
- Waterproof formula
- Smudge-proof
- Curling effect
- Volumizing and lengthening
- Long-lasting blue color
- 8ml size

This mascara is perfect for those who want to enhance their eye makeup and make their lashes look longer and fuller. The curling effect helps to open up the eyes and make them appear bigger.

Pros:
- Waterproof and smudge-proof formula
- Adds length and volume to lashes
- Beautiful blue color
- Long-lasting

Cons:
- Some users may find the curling effect too strong
- May be difficult to remove completely
- Not suitable for those looking for a natural look

Overall, this Fashion Colour Big Eye Waterproof Mascara is perfect for those who want to make a statement with their eye makeup and achieve bold, voluminous lashes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof, smudge-proof, volumizing, and lengthening features desired by Indian consumers.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for colorful and long-lasting mascaras in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the Indian market.	Retail Today
Competition	10	6	Facing moderate competition from both local and international mascara brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for all-day wear and curling effect in Indian climate conditions.	Elle India
Final Market Score	100	66/100 (3.30/5)	Highly competitive mascara with strong feature fit and growing demand in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—