FACES CANADA Magneteyes Volume Xtreme Mascara Black 8g Lengthens Lashes Waterproof Quick Drying Long Wear Intense Black Finish Lightweight Enriched With Jojoba Oil Vitamin E

FACES CANADA Magneteyes Volume Xtreme Mascara Black 8g Lengthens Lashes Waterproof Quick Drying Long Wear Intense Black Finish Lightweight Enriched With Jojoba Oil Vitamin E

Key Features: - Lengthens lashes for a voluminous look - Waterproof formula ensures long-lasting wear - Quick drying for easy application - Intense black finish for dramatic eye makeup - Lightweight formula for comfortable wear - Enriched with jojoba oil and Vitamin E for nourished lashes

For whom: This mascara is perfect for anyone looking to achieve voluminous, dramatic lashes with a waterproof formula that lasts all day.

Pros: - Lengthens lashes for a dramatic look - Waterproof formula ensures long-lasting wear - Quick drying for easy application - Lightweight and comfortable to wear - Enriched with nourishing ingredients like jojoba oil and Vitamin E

Cons: - Some users may prefer a more natural finish - May not be suitable for those with sensitive eyes or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, quick drying, and enriched formula align well with Indian consumer preferences	Euromonitor
Brand Strength	20	18	Faces Canada is a well-known brand in India	Brandwatch
Category Momentum	20	15	High demand for mascaras in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar mascaras in the market	Retail360
Competition	10	5	Facing strong competition from established and emerging mascara brands in India	Kantar
Use-case Advantage	5	3	Provides long wear and intense black finish for all-day use	GfK
Final Market Score	100	76/100 (3.80/5)	Faces Canada Magneteyes Volume Xtreme Mascara is well-positioned in the Indian market with its competitive pricing and strong brand reputation.

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