Amway Attitude Natural Pink Compact Shine Absorbing Pressed Powder Shade Medium All Skin 230 G 1 Piece

Amway Attitude Natural Pink Compact Shine Absorbing Pressed Powder Shade Medium All Skin 230 G 1 Piece

This Amway Attitude Natural Pink Compact Shine Absorbing Pressed Powder is a versatile makeup product that helps control shine and oiliness on the skin throughout the day.

Key Features: - Medium shade - Shine absorbing formula - Pressed powder compact for easy application - Natural pink tone for a subtle glow

For whom: This compact powder is suitable for all skin types, especially those with oily or combination skin looking to reduce shine and mattify their complexion.

Pros: - Provides a natural matte finish - Helps control excess oil - Compact and easy to carry for touch-ups on the go

Cons: - May require frequent touch-ups for very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable shade range and shine control for Indian consumers.	Vogue India
Brand Strength	20	15	Strong brand reputation and loyalty in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands.	ET Retail
Use-case Advantage	5	5	Addresses common skin concerns in Indian climate effectively.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively positioned compact powder with good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—