AL MASNOON KOHL ITHMID Ithmid Surrma Made with Zam Zam Water 15g pack of 2

AL MASNOON KOHL ITHMID Ithmid Surrma Made with Zam Zam Water 15g pack of 2

AL MASNOON KOHL ITHMID Ithmid Surrma is a traditional eyeliner made with Zam Zam water. It comes in a pack of two, with each pack containing 15g of product.

Key Features: - Made with Zam Zam water for added purity - Easy to apply and long-lasting formula - Gives a bold and intense black color to the eyes - Pack of two for convenience and value

For whom: This kohl is perfect for anyone looking for a natural and traditional eyeliner option. It is suitable for all skin types and can be used by both men and women.

Pros: - Made with Zam Zam water for added benefits - Long-lasting formula - Easy to apply - Intense black color

Cons: - Some users may find it slightly smudges throughout the day - Requires a steady hand for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Use of Zam Zam water adds unique value and authenticity to the product.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base in the kajal & kohls category.	Brand Equity
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive Indian consumers.	Retail Today
Competition	10	6	Facing moderate competition from local and international kajal brands in the market.	Cosmetics Business
Use-case Advantage	5	5	Long-lasting and smudge-proof formula suitable for daily wear.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Al Masnoon Kohl Ithmid Surrma offers a unique blend of tradition and quality in the competitive Indian kajal & kohls market.

Factor	Rating (out of 5)	Notes
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