A D S Long Lasting Eye Kajal Crystal Kajal

A D S Long Lasting Eye Kajal Crystal Kajal

About Product: The A D S Long Lasting Eye Kajal Crystal Kajal is a long-lasting eye kajal that is designed to give your eyes a bold and beautiful look. It is easy to apply and stays put throughout the day, making it perfect for those who want a kajal that can keep up with their busy lifestyle.

Key Features: - Long-lasting formula - Easy to apply - Gives a bold and beautiful look - Suitable for all skin types

For Whom: This eye kajal is suitable for anyone who wants to add a touch of drama to their eyes. Whether you are getting ready for a night out or just want to enhance your everyday look, this kajal is perfect for you.

Pros: - Long-lasting formula means you don't have to worry about constant touch-ups - Easy application makes it perfect for beginners and experts alike - The bold and beautiful look it gives to your eyes is sure to turn heads

Cons: - Some users may find it to be too bold for their liking - The kajal may smudge slightly in hot and humid weather.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting and crystal finish, meeting consumer expectations.	Vogue, Femina
Brand Strength	20	18	Well-established brand with loyal customer base.	ET BrandEquity, BrandZ
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, India Retailing
Competition	10	8	Facing moderate competition with room for growth in market share.	Hindu Business Line, YourStory
Use-case Advantage	5	5	Versatile usage suitable for daily wear and special occasions.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, well-positioned in growing kajal market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—