AYA Eye Makeup 2 in 1 Brown Black Gel Eyeliner Make Up Water proof Smudge proof Set Eye Liner With Application Brushes

AYA Eye Makeup 2 in 1 Brown Black Gel Eyeliner Make Up Water proof Smudge proof Set Eye Liner With Application Brushes

AYA Eye Makeup 2 in 1 is a versatile gel eyeliner that comes in a dual-ended container with both brown and black shades. It is designed to be water proof and smudge proof, making it ideal for all-day wear.

Key Features:
- Dual-ended container with brown and black gel eyeliners
- Water proof and smudge proof formula
- Comes with application brushes for easy use
For whom:
This product is perfect for anyone who loves to experiment with different eyeliner looks and wants a long-lasting formula that won't budge throughout the day.

Pros:
- Versatile shades for different makeup looks
- Water proof and smudge proof formula
- Easy to apply with included brushes
Cons:
- Some users may prefer a pencil eyeliner for more precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile 2-in-1 feature and waterproof formula.	Vogue, Femina
Brand Strength	20	18	Well-known brand with positive reputation in India.	Brand Equity, Business Standard
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360, The Economic Times
Competition	10	8	Facing moderate competition from established and new brands.	Brand Equity, Livemint
Use-case Advantage	5	5	Addresses common need for long-lasting and smudge-proof eyeliner.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—