Anastasia Beverly Hills Volumizing Tinted Brow Gel DLX Soft Brown

Anastasia Beverly Hills Volumizing Tinted Brow Gel DLX Soft Brown

About Product: Anastasia Beverly Hills Volumizing Tinted Brow Gel DLX Soft Brown is a tinted brow gel that helps to add volume and color to your brows. It has a lightweight formula that is easy to apply and helps to keep your brows in place all day long.

Key Features: - Adds volume and color to brows - Lightweight formula - Long-lasting hold - Available in a variety of shades to match different brow colors

For whom: This brow gel is suitable for anyone looking to enhance their brows with added volume and color. It is perfect for those who want a quick and easy way to groom their brows and keep them in place throughout the day.

Pros: - Easy to apply - Long-lasting hold - Adds volume and color to brows without looking unnatural - Available in a variety of shades to match different brow colors

Cons: - Some users may find the formula to be a bit stiff - May require additional touch-ups throughout the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The tinted brow gel in Soft Brown meets the preferences of Indian consumers.	Kantar
Brand Strength	20	18	Anastasia Beverly Hills is a well-known and trusted brand in India.	Euromonitor
Category Momentum	20	15	High demand for eyebrow colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Faces moderate competition from other eyebrow color brands in India.	Canalys
Use-case Advantage	5	3	Offers easy application and long-lasting results.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a competitive market segment.

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