AYA Waterproof 24 Hours Long Lasting Eyeliner Smudge Proof Transfer Proof Eye Liner for Eye Makeup Black

AYA Waterproof 24 Hours Long Lasting Eyeliner Smudge Proof Transfer Proof Eye Liner for Eye Makeup Black

The AYA Waterproof Eye Liner is a top-notch product that will keep your eye makeup flawless all day long. Its 24-hour long-lasting formula ensures that your eyeliner stays put without smudging or fading.

Key Features: - Waterproof formula - 24-hour long-lasting wear - Smudge-proof - Intense black color

This eye liner is perfect for anyone who wants to achieve a bold and precise eye makeup look that will last all day. Whether you're heading to work, going out for a night on the town, or attending a special event, this eye liner will keep your eyes looking fierce and fabulous.

Pros: - Long-lasting wear - Waterproof formula - Intense black color - Smudge-proof Cons: - May require a good makeup remover to fully remove

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and smudge-proof features align with market demand	Vogue India
Brand Strength	20	10	Brand well-known for quality eye makeup products	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in market	Retail Today
Competition	10	6	Facing moderate competition from established and new brands	Beauty Insider
Use-case Advantage	5	5	24-hour waterproof feature appeals to Indian consumers	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive features in growing Indian eyeliner market.

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