ADS Eyecare Kajal Pencil Kajal for Eye Waterproof Black Combo Pack Colossal Super Black Colour Pack of three Matte Finish

ADS Eyecare Kajal Pencil Kajal for Eye Waterproof Black Combo Pack Colossal Super Black Colour Pack of three Matte Finish

This ADS Eyecare Kajal Pencil Waterproof Black Combo Pack is perfect for those who want long-lasting, smudge-proof kajal that stays put all day. With its super black colour and matte finish, this kajal pencil is a must-have for any makeup lover.

Key Features:
- Waterproof formula that lasts all day
- Super black colour for intense definition
- Matte finish for a sleek, modern look
For whom:
This kajal pencil is ideal for anyone who wants a bold, dramatic eye makeup look that won't budge. Whether you're heading to the office or a night out on the town, this waterproof kajal will keep your eyes looking defined and smoldering.

Pros:
- Long-lasting, smudge-proof formula
- Intense black colour for a dramatic look
- Matte finish for a modern touch
Cons:
- Some users may find it difficult to remove
- Can be a bit pricey compared to other kajal pencils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers matte finish and long-lasting color, meeting consumer preferences.	Vogue India
Brand Strength	20	18	Well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for waterproof kajal pencils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal pencil combo packs.	Retail Today
Competition	10	8	Facing moderate competition from other popular kajal brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Versatile product suitable for daily wear and special occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—