Etude Over Glowy Tint Hydrating Moisturizing Long Lasting Tint Glossy Finish Tint for Everyday Use Non Sticky Vegan K Beauty Shade 04 Baby Otter Brown 3g

Etude Over Glowy Tint Hydrating Moisturizing Long Lasting Tint Glossy Finish Tint for Everyday Use Non Sticky Vegan K Beauty Shade 04 Baby Otter Brown 3g

Key Features: - Hydrating formula to keep lips moisturized - Long lasting tint for all-day wear - Glossy finish for a touch of shine - Vegan and cruelty-free formula - Easy everyday use with shade 04 Baby Otter Brown

For whom: This tint is perfect for anyone looking for a hydrating and long lasting lip product with a glossy finish. It is suitable for those who prefer vegan and cruelty-free beauty products.

Pros: - Keeps lips hydrated - Long lasting formula - Glossy finish adds a touch of glam - Vegan and cruelty-free

Cons: - Shade may not be suitable for those looking for a bolder lip color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Long-lasting and hydrating formula aligns with Indian consumer preferences.	Kantar
Brand Strength	20	10	Etude House known for quality K-Beauty products.	Euromonitor
Category Momentum	20	15	Growing demand for lip tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	GfK
Competition	10	8	Facing moderate competition from similar K-Beauty lip tints.	IRI
Use-case Advantage	5	5	Versatile shade suitable for everyday wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Etude House Lip Tint in Baby Otter Brown offers a competitive option in the growing Indian lip tint market.

Factor	Rating (out of 5)	Notes
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