Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish

Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish

About Product: The Elle 18 Eye Drama Kajal Stick in Bold Black is a highly pigmented kajal stick that offers excellent color payoff and long-lasting wear. It comes in a convenient twist-up format, making it easy to apply on the go.

Key Features: - Intense black color - Matte finish - Long-lasting formula - Twist-up design for easy application

For whom: This kajal stick is perfect for anyone looking for a bold, dramatic eye makeup look. It is suitable for all skin types and is ideal for everyday wear or special occasions.

Pros: - Highly pigmented - Easy to apply - Long-lasting wear - Matte finish adds a touch of sophistication to any makeup look

Cons: - May smudge on oily eyelids - Some users may prefer a softer, more blendable formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and pack of 6 offer good value for money	Cosmopolitan, Grazia
Brand Strength	20	18	Elle 18 is a trusted brand among Indian consumers	Femina, India Today
Category Momentum	20	15	Growing demand for bold black kajal in Indian market	Mint, Vogue
Price Positioning	20	10	Competitively priced compared to similar products in the market	Elle, Femina
Competition	10	8	Facing competition from established kajal brands in India	Femina, India Today
Use-case Advantage	5	5	Convenient stick format for easy application on-the-go	Vogue, Grazia
Final Market Score	100	76/100 (3.80/5)	Elle 18 Eye Drama Kajal Stick offers good value and brand trust in the competitive Indian kajal market.

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