e l f Perfect 10 Eyeshadow Palette Ten Ultra Pigmented Shimmer Matte Shades Vegan Cruelty Free Keep It Ethereal Multicolour

e l f Perfect 10 Eyeshadow Palette Ten Ultra Pigmented Shimmer Matte Shades Vegan Cruelty Free Keep It Ethereal Multicolour

- This e.l.f. Perfect 10 Eyeshadow Palette features ten ultra-pigmented shimmer and matte shades that are perfect for creating various eye makeup looks. The shades are vegan and cruelty-free, making it a great choice for those looking for ethical beauty products.

- Key features of this palette include its blendability, long-lasting formula, and versatility. The shades can be easily blended together to create seamless transitions and the eyeshadow stays put all day without creasing or fading.

- This eyeshadow palette is suitable for makeup enthusiasts of all skill levels. Whether you are a beginner looking to experiment with different eye looks or a seasoned pro in need of high-quality pigments, this palette has something for everyone.

- Pros of this palette include its versatile shade range, blendability, longevity, and ethical credentials. The shimmer shades provide a gorgeous glow to the eyes, while the matte shades offer depth and dimension. Additionally, being vegan and cruelty-free, you can feel good about using this product.

- Cons may include some fallout with the shimmer shades and the lack of a mirror in the palette. However, these can be easily overlooked considering the overall quality and performance of the eyeshadows.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Palette offers a good mix of shimmer and matte shades, aligning with Indian preferences.	Kantar
Brand Strength	20	15	e.l.f. known for vegan, cruelty-free products resonating with Indian consumers.	Euromonitor
Category Momentum	20	10	Strong demand for eyeshadow palettes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and variety offered.	GfK
Competition	10	6	Facing competition from local and international brands with similar offerings.	IRI
Use-case Advantage	5	5	Versatile shades suitable for both day and night looks.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeshadow palette market with competitive pricing and versatile shades.

Factor	Rating (out of 5)	Notes
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