e l f Holy Strokes Micro Fine Brow Pen for a Natural Look Long Lasting Eyebrow Pencil Waterproof Smudge Proof Vegan Cruelty Free Neutral Brown

e l f Holy Strokes Micro Fine Brow Pen for a Natural Look Long Lasting Eyebrow Pencil Waterproof Smudge Proof Vegan Cruelty Free Neutral Brown

The e l f Holy Strokes Micro Fine Brow Pen is a must-have for achieving a natural-looking, long-lasting eyebrow look. This waterproof and smudge-proof eyebrow pencil is perfect for creating defined and full brows that stay in place all day. Made with vegan and cruelty-free ingredients, you can feel good about using this product on your brows.
Key Features: - Micro Fine tip for precise application - Long-lasting formula - Waterproof and smudge-proof - Vegan and cruelty-free - Neutral brown shade suits a variety of skin tones
For whom: This eyebrow pencil is perfect for anyone looking to achieve natural, full brows that last all day. Whether you're a makeup beginner or a beauty enthusiast, the e l f Holy Strokes Micro Fine Brow Pen is easy to use and delivers professional-looking results.
Pros: - Precise application with micro fine tip - Long-lasting formula keeps brows in place - Waterproof and smudge-proof for all-day wear - Vegan and cruelty-free ingredients - Neutral brown shade complements various skin tones
Cons: - Some users may find the formula to be too dry for their liking - Limited shade range may not suit all eyebrow colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micro fine tip and waterproof feature align with Indian consumers' preferences.	Kantar
Brand Strength	20	18	e.l.f known for quality and affordable beauty products in India.	Euromonitor
Category Momentum	20	15	Growing demand for vegan beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	5	Facing moderate competition from local and international eyebrow pencil brands.	IRI
Use-case Advantage	5	3	Versatile shade suitable for various skin tones in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive the competitive advantage of this eyebrow pencil in the Indian market.

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