Dermicool Prickly Heat Powder 150 g Pack Of 2

Dermicool Prickly Heat Powder 150 g Pack Of 2

Dermicool Prickly Heat Powder is a cooling talc specially formulated to provide relief from prickly heat, itching, and skin irritation. It helps absorb excess sweat and keeps the skin dry and fresh.

Key Features: - Provides instant relief from prickly heat and itching - Absorbs excess sweat and keeps the skin dry - Soothes skin irritation and inflammation - Contains cooling ingredients like menthol and camphor

For whom: This powder is suitable for both men and women of all ages who suffer from prickly heat, skin irritation, and itching due to excessive sweating.

Pros: - Instant relief from prickly heat and itching - Cooling sensation provides comfort in hot weather - Absorbs excess sweat and keeps the skin dry - Soothes skin irritation and inflammation

Cons: - Some users may find the menthol scent too strong - May leave a white residue on dark clothing if over-applied.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective cooling formula suitable for Indian climate.	Hindustan Times
Brand Strength	20	18	Strong brand recall and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for cooling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for value-conscious Indian consumers.	Business Standard
Competition	10	8	Facing moderate competition from similar cooling powders in the market.	Livemint
Use-case Advantage	5	5	Addresses common heat rash issues in India effectively.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned cooling powder with strong brand in a growing market.

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