DAUGHTER EARTH Snowdust Makeup Setting Powder Balances Oil Blurs Pores Hydrates Brightens Comforts The Skin Matte Finish Suitable For All Skin Tones Lightweight Locks Your Makeup 12 Grams Beige

DAUGHTER EARTH Snowdust Makeup Setting Powder Balances Oil Blurs Pores Hydrates Brightens Comforts The Skin Matte Finish Suitable For All Skin Tones Lightweight Locks Your Makeup 12 Grams Beige

Key Features: - Balances oil and blurs pores - Hydrates and brightens the skin - Provides a matte finish - Suitable for all skin tones - Lightweight and locks in makeup - Comes in a 12 gram beige shade

For whom: This setting powder is perfect for anyone looking to control oil, minimize the appearance of pores, and achieve a flawless matte finish. It is suitable for all skin tones and provides hydration and brightness to the skin.

Pros: - Helps to balance oil and blur pores - Hydrates and brightens the skin - Provides a comfortable matte finish - Lightweight and locks in makeup for long-lasting wear

Cons: - May not be suitable for individuals with very dry skin as it provides a matte finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple benefits like oil balancing, pore blurring, and hydrating suitable for Indian consumers.	Femina
Brand Strength	20	15	Established brand with positive reputation in beauty industry.	Vogue India
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Elle India
Competition	10	6	Facing moderate competition from established and emerging brands in the compact powder segment.	Harper's Bazaar
Use-case Advantage	5	5	Addresses common skin concerns of Indian consumers effectively.	Grazia
Final Market Score	100	66/100 (3.30/5)	DAUGHTER EARTH Snowdust Makeup Setting Powder is well-positioned in the Indian compact powder market with a competitive edge.

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