Colors Queen Totally Matte Liquid Lipstick Intense Color Payoff Lightweight Comfortable One Swipe Application Long Lasting Non Transfer Liquid Lipstick for Women 03 Deep Maroon 7 5g

Colors Queen Totally Matte Liquid Lipstick Intense Color Payoff Lightweight Comfortable One Swipe Application Long Lasting Non Transfer Liquid Lipstick for Women 03 Deep Maroon 7 5g

About Product: Colors Queen Totally Matte Liquid Lipstick in the shade 03 Deep Maroon is a highly pigmented, matte finish lipstick that provides intense color payoff.

Key Features: This liquid lipstick is lightweight, comfortable to wear, and long-lasting, making it perfect for all-day wear without the need for frequent touch-ups.

For whom: This liquid lipstick is suitable for anyone looking for a bold and statement-making lip color that will last through the day.

Pros: The intense color payoff of this lipstick ensures that you only need one swipe for full coverage. The matte finish looks stylish and sophisticated, and the lightweight formula feels comfortable on the lips.

Cons: Some users may find that the matte finish of this lipstick can be slightly drying on the lips, so it's important to apply a moisturizing lip balm underneath for added hydration.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and intense color payoff align with current consumer preferences.	Kantar
Brand Strength	20	18	Established brand with a loyal customer base in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from both local and international lipstick brands.	Forbes
Use-case Advantage	5	3	Versatile shade suitable for various occasions and skin tones.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned matte lipstick with strong brand presence in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—