Colors Queen Eye Lip Liner Pencil with Sharpener Long Lasting Smudge Proof Lip Liner Matte Finish Rich Color Payoff Sharpenable Pencil Brown

Colors Queen Eye Lip Liner Pencil with Sharpener Long Lasting Smudge Proof Lip Liner Matte Finish Rich Color Payoff Sharpenable Pencil Brown

About Product: Colors Queen Eye Lip Liner Pencil is a long-lasting, smudge-proof lip liner with a matte finish. It comes with a sharpener for easy sharpening and precise application.

Key Features: - Long-lasting formula - Smudge-proof - Matte finish - Sharpener included - Rich color payoff

For whom: This lip liner pencil is perfect for anyone looking for a reliable and long-lasting option to define their lips with a rich color payoff.

Pros: - Long-lasting formula ensures all-day wear - Smudge-proof for a clean and precise lip line - Matte finish for a modern and sophisticated look - Rich color payoff for bold and defined lips

Cons: - Requires sharpening, which may lead to product wastage - Limited color availability

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof, and sharpenable pencil aligns with market trends	Euromonitor
Brand Strength	20	18	Well-known brand with good reputation in cosmetics	Brandwatch
Category Momentum	20	15	Growing demand for lip liners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	10	Facing moderate competition from established and emerging brands	Kantar
Use-case Advantage	5	3	Versatile for both eyes and lips, catering to multi-purpose needs	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and innovative features, poised for success in the Indian lip liner market.

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