Colors Queen Extreme Color Kajal Pencil 02 True Red 0 4g Smooth One Stroke Application with Ultra Creamy Texture 16 Hrs Long Stay Non Transfer Smudge Proof Waterproof Kajal for Women

Colors Queen Extreme Color Kajal Pencil 02 True Red 0 4g Smooth One Stroke Application with Ultra Creamy Texture 16 Hrs Long Stay Non Transfer Smudge Proof Waterproof Kajal for Women

About the Product: Colors Queen Extreme Color Kajal Pencil in the shade True Red is a highly pigmented kajal pencil that offers a smooth one-stroke application. Its ultra-creamy texture glides on effortlessly, creating a bold and intense look.

Key Features: This kajal pencil is designed to provide 16 hours of long-lasting wear without smudging or transferring. It is also waterproof, making it perfect for all-day wear, even in humid conditions.

For Whom: This kajal pencil is ideal for women who want to create a striking eye makeup look with a pop of bold color. It is suitable for all skin types and is easy to apply, even for beginners.

Pros: - Highly pigmented formula for intense color payoff - Smooth and creamy texture for easy application - Long-lasting wear for up to 16 hours - Waterproof and smudge-proof for all-day wear

Cons: - Some users may find the color to be too bold for everyday wear - Requires a makeup remover for thorough removal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 16-hour long stay and smudge-proof are highly desired in Indian market	Vogue
Brand Strength	20	18	Well-known brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Strong demand for long-lasting kajal pencils in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	Retail Today
Competition	10	8	Facing strong competition from established and emerging kajal brands in India	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for a bold and long-lasting kajal look	Femina
Final Market Score	100	76/100 (3.80/5)	Highly competitive kajal pencil with strong brand and feature fit in Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—