COLORESSENCE Ultra Lash Mascara Extra Volume Waterproof Smudge Proof Lightweight Lush Intense Formula Black

COLORESSENCE Ultra Lash Mascara Extra Volume Waterproof Smudge Proof Lightweight Lush Intense Formula Black

This COLORESSENCE Ultra Lash Mascara is a waterproof, smudge-proof formula that provides extra volume to your lashes. The intense black color adds drama to your eyes without weighing down your lashes.

Key Features:
- Waterproof and smudge-proof formula
- Lightweight and comfortable to wear
- Intense black color for dramatic lashes
- Extra volume for a bold look

For whom:
This mascara is perfect for anyone looking to enhance their lashes with extra volume and intensity. It is ideal for all-day wear, whether for a casual day out or a special evening event.

Pros:
- Long-lasting formula that stays put all day
- Adds volume and length to lashes for a dramatic look
- Waterproof and smudge-proof for worry-free wear

Cons:
- Some users may find the formula a bit difficult to remove
- May clump if too many coats are applied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like waterproof and smudge-proof.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing competition from other popular mascara brands.	Cosmetics Business
Use-case Advantage	5	5	Provides extra volume and intense black color.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively priced mascara with strong brand loyalty.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—